In the Italian logistics landscape, technological innovation has become a key factor in addressing the challenges of an ever-evolving market. In this context, a three-way strategic partnership has been formed between SIMA, Guraify, and TransportLive — the company specializing in artificial intelligence solutions for the transport sector and creator of TrafficLive. This collaboration represents a significant step toward the digitization and optimization of logistics processes through the integration of TrafficLive into SIMA's TMS platform.
The initiative brings together SIMA, a historic company in the Zucchetti Group, as a technological integrator and official distributor for the Italian market; Guraify, as a partner for support and outreach; and TransportLive, the provider of the intelligent algorithm that is revolutionizing the planning and tracking of transport activities.
The history of SIMA: Italian excellence in logistics
Founded over 40 years ago in Arco (TN), SIMA has established itself as a leader in the development of software for transport, logistics, and shipping. With solid experience and deep sector knowledge, SIMA has developed innovative solutions like the Advanced Management System (SGA) — a modular and multifunctional TMS that coordinates the entire company process for transport, shipping, and logistics, ensuring cost and time efficiency.
In 2018, SIMA became part of the Zucchetti Group, the leading Italian provider of software, hardware, and IT services, further expanding its technological capabilities and resources to offer increasingly integrated and cutting-edge solutions.
The integration of TrafficLive: a turning point for modern logistics
Through its collaboration with Guraify and TransportLive, SIMA has fully integrated TrafficLive into its TMS, offering customers a high-value solution. TrafficLive is an artificial intelligence-based system that connects directly to a transport company’s ERP, collecting real-time data on tractors, trailers, drivers, and orders.
Thanks to this integration, companies benefit from:
- Real-time tracking of vehicles and shipments
- Logistics traceability from origin to delivery
- Fleet control and automatic resource assignment
- Delivery visibility through dashboards and alerts
- Integrated logistics with digitalized processes
- Operational efficiency through data-driven decision making
- Logistics optimization based on real-time and historical data
- International transport managed in compliance with regulations
The importance of this partnership for the Italian logistics market
The integration of TrafficLive into SIMA’s TMS — powered by Guraify and TransportLive — is a major milestone for the Italian logistics sector. This partnership enables:
- Reduced operational costs through automation and efficiency
- Improved service quality thanks to greater visibility and control
- Faster adaptation to market changes and customer needs
- Full compliance with national and international logistics regulations
Conclusion
The alliance between Guraify, SIMA of the Zucchetti Group, and TransportLive is a clear example of how technological collaboration can generate disruptive, high-value solutions for the industry. Thanks to this synergy, Italian transport and logistics companies are better equipped to compete in an increasingly global, digital, and demanding logistics environment.
SIMA, Guraify and TransportLive: a strategic partnership for innovation in Italian logistics