The freight transport sector is undergoing a silent yet powerful revolution. Globalization, e-commerce, and the growing demand for real-time traceability have transformed customer and investor expectations. It’s no coincidence that international investment funds are increasingly betting on logistics and transport companies. A prime example? Primafrio, a Spanish leader in refrigerated logistics, recently acquired by the American giant Apollo Global Management, one of the largest asset managers in the world with over $700 billion under management.
But why is now the right time to invest in freight transport?
💼 Why Investment Funds Are Eyeing This Sector
Funds like Apollo are drawn to the sector because freight transport is a resilient, strategic, and highly optimizable industry. Logistics companies offer:
- Fast access to infrastructure and resources (fleets, drivers, tech)
- Scalable growth across Europe and emerging markets
- Digitalization opportunities that boost margins and competitiveness
Logistics today isn’t just about “moving goods” — it’s about managing data, forecasts, resources, and performance. And that’s where solutions like those from Guraify make all the difference.
🤖 TrafficLive: The Smart TMS for a Smarter Future
Guraify offers a major leap forward for transport companies with TrafficLive, its flagship AI-powered transport management system (TMS) designed to:
- Optimize resource allocation (drivers, tractors, trailers)
- Predict future driving times using tachograph analysis
- Reduce operational costs and empty mileage
- Comply with real-time logistics regulations and constraints
- React to delays and recalculate routes every 30 minutes
With direct integration into ERP systems, GPS, and onboard devices, TrafficLive gives you a dynamic, real-time view of your fleet and journeys, always suggesting the most profitable and punctual solution.
🔧 Business-Ready Technology
TrafficLive isn’t just a software project — it’s a custom-fit solution tailored to your company’s specific operations, with tangible results within weeks.
Guraify guides every step of implementation through:
- ERP/TMS system analysis and configuration
- Hands-on training for traffic managers and key users
- AI algorithm customization based on your business rules
- Ongoing monitoring and scalability planning
🚀 Conclusion: The Time Is Now
As major investors like Apollo double down on logistics (see their acquisition of Primafrio), even small and mid-sized transport companies can lead the charge — by investing in digital transformation.
TrafficLive isn’t just software: it’s your intelligent co-pilot, helping your traffic department make smarter, faster, and more profitable decisions.
If you’re ready to take your logistics to the next level, Guraify’s TrafficLive is the smart TMS you’ve been waiting for.
🚀 Digital Transport Solutions: Guraify’s Smart TMS for Modern Logistics
In today’s highly competitive logistics sector, implementing a smart transport TMS is no longer optional — it’s essential. Guraify offers TrafficLive, a cutting-edge logistics platform powered by artificial intelligence that transforms how you manage your fleet and traffic operations.
With TrafficLive, transport companies benefit from:
- Full real-time fleet tracking through seamless GPS and tachograph integration
- Powerful truck route optimization, reducing empty kilometers and delivery delays
- An advanced freight logistics algorithm to maximize efficiency and profit
- I-driven predictive logistics to foresee issues and plan smarter
This fleet management software connects easily with any ERP or TMS system, allowing for quick deployment with no disruption. With Guraify’s digital transport solutions, you can reduce operational costs, improve service levels, and boost sustainability.
If you’re ready to future-proof your logistics, TrafficLive is the smart TMS that puts you ahead of the competition.
🚚 Where to Invest in Freight Transport Today? The Answer Lies in Digital Innovation